After face-to-face meetings, phone calls have long been one of the best ways to conduct business. Far superior to email or instant messaging, which miss the all-important benefit of hearing someone’s voice, phone calls have been key to the success and growth of the global market and cross-country deals. When face-to-face meetings were officially banned during the pandemic, this only served to reinforce the importance of the phone call in business, not just externally but internally too. But the telecoms industry has of course come a long way since the business first began relying on phone calls for success…
Rapid advancements in technology have made business calls even easier with the need for a wired connection becoming redundant and cloud-based phone systems taking over. Thanks to this, a new era has been born that enables business to be conducted from anywhere, at any time. Across the UK, and the rest of the world, we’ve been making up for lost time and getting increasingly chatty over the phone, with call numbers and durations rising to impressive levels as businesses bounce back post-Covid. Creating the Chatterbox Matrix, we endeavored to find out which town, region - and even North vs South - in the UK would be home to the chattiest businesses.
By far the chattiest, businesses in Watford have an average call duration of 1.8 minutes (108 seconds) and a call volume of 21%.
Coming in second place, businesses in Macclesfield have an average call duration of around 1.7 minutes (104 seconds) and a call volume of 16%.
In a very close third, businesses in Burnley have an average call duration of around 1.7 minutes (106 seconds) and a call volume of 14%.
Check out the Chatterbox Matrix top 10 to see where you’ll find the chattiest businesses. To reveal the full list of rankings, including all towns and UK regions, type your email address below.
|Town||Region||Average Call Duration||Call Volume||Chatterbox Score|
|6||Huddersfield||Yorkshire and the Humber||89||14.5||58|
|14||York||Yorkshire and the Humber||119||7||38|
|19||Harrogate||Yorkshire and the Humber||139||5.2||33|
|21||Halifax||Yorkshire and the Humber||129||5.2||30|
|24||Milton Keynes||South East||100||6.4||29|
|35||Bangor (Co. Down)||Northern Ireland||148||3.2||22|
|37||Wakefield||Yorkshire and the Humber||92||5.2||22|
|42||Doncaster||Yorkshire and the Humber||81||4.9||18|
|57||Middlesborough||Yorkshire and the Humber||69||3.5||11|
|59||Leeds||Yorkshire and the Humber||80||2.6||9|
|65||Hull||Yorkshire and the Humber||110||1.2||6|
|67||Bradford||Yorkshire and the Humber||102||1||4|
Including inbound and outbound calls, focusing on the call volume by town population, our research has found that these towns have the highest volume of business calls in the UK.
Businesses in Watford claimed a call volume of 21%. This means 1 in 5 calls made in the town over the last 6 months were made by chatty businesses!
Businesses in Macclesfield claimed a call volume of 16%. This means around 1 in 6 calls made in the town over the last 6 months were made by chatty businesses!
Including inbound and outbound calls and focusing on the average call duration, our research has found that these towns spend the longest amount of time chatting business over the phone out of all UK towns.
Businesses in Swindon spend on average 2.5 minutes (150 seconds) chatting on each phone call.
Businesses in Bangor spend on average just under 2.5 minutes (148 seconds) chatting on each phone call.
Including inbound and outbound calls and focusing on both average call duration and call volume, we divided English regions into their Northern and Southern family groups and our research established once and for all who’s really chattier - Northerners or Southerners?
Businesses in the South of England have an average call duration of 1.7 minutes (101 seconds) and a call volume of 7%. This means 1 in 14 calls in the South are made by chatty businesses!
Businesses in the North of England have an average call duration of 1.5 minutes (92 seconds) and a call volume of 6%. This means 1 in 17 calls in the North are made by chatty businesses!
The data used to create the Chatterbox Matrix was sourced from CircleLoop’s own internal data. Over a period of 6 months in the latter half of 2021, CircleLoop’s customer data was extracted and anonymised. The specific data points sourced were geographical location or town where the business resides, the call count of inbound and outbound calls and the average call duration of inbound and outbound calls. Call count figures were then divided by total the town population to produce a call volume percentage that represented the share of calls businesses were making in that town. The Chatterbox Score is ranked out of 100, and combines the number of calls per person with the average call duration. The most ‘chatty’ town or city across these two factors is awarded a score of 100, with all other towns and cities being awarded a score relative to the most 'chatty' location.
At CircleLoop we’re here to help you stay connected. Our cloud-based phone system offers seamless integrations with a number of other apps and platforms too and provides virtual numbers when you’re looking to call from a particular location while you’re on the go.